So you may or may have not heard the term “Superhost” being thrown around within the Airbnb ecosystem. We wanted to take a moment to explain what it is, how you get it and why it’s important (Spoiler Alert: It’s very important!).
What’s this Superhost thing?
In short, it’s a profile badge given to the top hosts on Airbnb’s platform. This badge helps show potential renters that the host offers a top experience on their platform! Guests can even filter their vacation search, limiting the results to only Superhost listings.
There’s more to it than just that though, and it requires a bit of an explanation…
Airbnb wants their guests to have positive experiences, because if they do then they’re more likely to come back and use Airbnb for their next vacation. Because of this, Airbnb ranks Superhosts higher in the organic search results than non-Superhosts. This way, guests are more likely to book with Superhosts, have good experiences, use Airbnb more and make more money!
For example – the below image are the TOP results when search for a 12 sleeper home in Blakeslee.
And when we scroll down to the last page (page 13), this is what we see.
So how do you become a Superhost then?
Airbnb evaluates Superhosts quarterly (January, April, July, October) and you must meet the following qualifications:
This tells us a few things:
Why is it so Important?
To sum it up, being a Superhost creates a positive feedback loop that leads to more rentals and more revenue.
Being a Superhost leads to showing up higher in the search results
I think you get the point!
We see 80% of our bookings come through Airbnb so it’s crucial that we maintain this status in order to keep the revenue wheel flowing! And as always, if you have any questions about this, please let us know 🙂